Part 2/9:
At the heart of startup success is distribution. A great product becomes pointless without an audience to embrace it. Take TikTok, for example. Initially panned as a rebranded version of the scarcely popular Musical.ly, TikTok managed to gain traction by creating an environment that promised social capital to early adopters. As individuals like Charlie D'Amelio amassed fame and followers on the platform, their exposure drew others in, demonstrating a fundamental truth in business: getting people to care is pivotal.