Part 4/9:
Different companies have approached this challenge in inventive ways. Tinder, for instance, introduced its app on college campuses, throwing parties that required event entry through a Tinder download—an effective means of gaining critical mass. Meanwhile, dating apps like Clubhouse used exclusivity as a tactic, ensuring that demand built through invite-only access resulted in a buzz surrounding the platform. Uber capitalized on offering ride credits to entice new users to the service.