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New players in the market often benefit from what is termed an 'entry wedge.' Facebook exemplified this by targeting college students first. The success of Amazon can also be attributed to its decision to start with books, a sector it could dominate online. The strategy here is about finding the specific niche that fundamentally serves a market better than existing options and expanding from there.
Land and Expand Tactics
Salesforce has mastered the concept of "land and expand," offering one crucial product (CRM software) but with the foresight to up-sell additional related products down the line. Their approach ensures a gradual expansion of their service footprint within existing client organizations, maximizing revenue from each customer.