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Product-led growth is when the product itself drives user acquisition. Apps like Zoom and Canva have thrived on this principle, where the features are compelling enough for users to bring others into the fold. Tesla's entry strategy into the electric vehicle market serves as another key example. By starting at the luxury end with the Roadster, the company funded broader market penetration for more affordable models.
Democratization and Accessibility
Many billion-dollar businesses are built on democratizing something previously exclusive. Companies like Robinhood and TikTok disrupt traditional systems, making trading and fame accessible to all. For successful startups, the question lies in what is being democratized and for whom.