Part 3/11:
Bilu advocates for thinking from first principles rather than by analogy. He draws a parallel here with Elon Musk’s approach at Tesla, highlighting that one must dissect problems down to their fundamental truths. By challenging conventional assumptions, business leaders can pave the way for innovation. Tom’s example of developing Quest bars illustrates how deconstructing existing barriers led to the realization that a protein bar could indeed taste like a treat without compromising health benefits.