Part 2/7:
Launched on Indiegogo, the REVO raised an impressive $6.7 million, alluring backers with promises of groundbreaking designs and unprecedented features. With marketing that mimicked blockbuster film promotions, the creators tapped into a rich vein of consumer desire, with claims of aerospace-grade alloys, hubless wheels, and pedal assist technology. These bold assertions painted a picture of an e-bike that would seemingly redefine cycling.
However, what appeared to be a brilliant innovation turned sour quickly, as project backers soon realized they had invested their hopes—and money—into a mirage. The company behind the REVO vanished from the scene, leaving a significant number of its 2,700 backers without the product they believed they had funded.