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Evergreen Content: In addition to time-sensitive posts, consider leveraging "Credibility Jacking," which involves discussing fundamental aspects of established brands, but in a way that isn't tied to specific events.
Authentic Storytelling
Another indispensable tactic is the power of authentic storytelling, which resonates deeply with audiences. Unlike generic corporate content, stories create relatability and engagement.
Types of Stories to Tell: Founders can draw from their unique journeys and experiences to craft narratives. The three recommended storytelling formats are:
- Origin Stories: Share the genesis of your journey, detailing how and why you embarked on your entrepreneurial path.