Part 4/8:
A successful online entrepreneur excels in identifying and understanding their audience. The example of a successful social media figure, referred to as "Women’s Side Hustle," illustrates this concept. Their messaging revolves around themes of wealth, independence, and freedom, which consistently engage their audience.
To bridge the gap between business owners and their audiences, the presenter introduces the concept of an avatar—a detailed representation of the average audience member. Creating an avatar helps marketers align their content and products with what their audience genuinely desires.