Part 5/7:
While performance deals simplify the initial acquisition process, the fluidity and unpredictability of revenue can complicate scaling, necessitating a predictable income model that retainers can provide. This transition not only improves cash flow but also reduces dependence on past performance metrics, making it easier to manage liquidity—an essential aspect for growth.
Expanding Revenue Streams
In addition to standard retainer offers, exploring downsell options such as “done with you” or “do it yourself” services offers the potential for revenue expansion. As the agency refines its portfolio, offering more options allows flexibility while maintaining high-ticket retainer agreements for core services.