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For example, popular altcoins promoted by certain influencers have seen alarming declines in value shortly after their shilling. The cautious investor must be wary of influencers who seem to recommend new tokens constantly yet fail to recognize losses on those that do poorly.
The Red Flags of Influential Marketing
Emerging projects often use tight budgets to entice influencers with token giveaways, only to prompt these influencers to tout the projects as hidden gems. However, once the influencers cash out their portions, these projects can quickly lose value, leaving loyal followers in a lurch.