Part 4/7:
Authenticity is crucial. Many creators mistakenly believe that projecting an image of success makes them more credible. However, the reality is far different. Audiences crave relatability. People are more likely to buy from someone who shares their struggles and failures than from a seemingly flawless figure.
Tom recalls his experience as a personal trainer; he learned that the most successful trainers were often those who appeared relatable to their clients, even if they didn’t possess the same physical prowess. It's vital for creators to share their entire journey—both highs and lows—so their audience can see a piece of themselves in the creator’s story.