Part 5/7:
The most effective creators create content for their audiences rather than chasing algorithms. The essence of the algorithm is simply that it serves content to people; thus, if creators focus on their audience's needs, the algorithm will naturally position their content in front of them.
Tom argues against creating content that primarily aims to appease algorithms, as it often leads to generic and broad content. Instead, he emphasizes the importance of knowing your target audience deeply and creating content that directly addresses their specific needs.