Part 3/8:
The trick involves unblocking sensitive ad categories, specifically related to alcohol and gambling, which YouTube typically disables by default in their ad settings. The creator demonstrated that his revenue per mille (RPM) significantly increased after making these changes, allowing him to potentially double his long-form RPM from $1 to $3.50. However, he suggested that short-form content may be less affected by the changes.
The Ethics of Unblocking Sensitive Ads
While the potential financial benefits of unblocking these ad categories are clear, the creator paused to reflect on the ethics of such actions. He acknowledged that several ad categories, including those related to get-rich-quick schemes, religion, and video game addiction, could be deemed harmful by various audiences.