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This contrasting backdrop introduces an essential question about Gadzhi's rise to wealth in the social media marketing agency (SMMA) business: If he had the financial backing of a billionaire stepfather, can we truly trust his narrative of starting from scratch?
The SMMA Journey and The Birth of a Guru
In 2016, the landscape for SMMA was shifting when Gadzhi launched his own agency, IAG Media. He rapidly claimed to be earning $100,000 a month by 2017 and branded himself as a self-made millionaire at just 18. Gadzhi's early content painted a picture of empowerment, encouraging others to snap at the same success he claimed to have achieved without much hardship.