Part 6/9:
Fourth on the list is "leverage," which Ravikant categorizes into three types: labor, capital, and products. Each type of leverage amplifies efforts but varies in effectiveness and complexity. Labor leverage—managing others—can be cumbersome and requires strong leadership; capital leverage—using money efficiently—can lead to significant wealth; however, the most accessible and powerful form of leverage today is products, such as media and software, which have negligible replication costs.
For modern entrepreneurs, leveraging media—whether through books, coding, or digital content—represents a pathway to scale their reach and income potential without restrictions, allowing them to extend their influence widely.