Part 4/7:
The second part of the master class is dedicated to understanding monetization on YouTube. Here, creators learn about key terms such as CPM (cost per mille) and RPM (revenue per mille). CPM refers to the amount advertisers pay per 1,000 impressions of their ads, while RPM delineates how much of that revenue creators actually pocket.
Diving deep into the particulars, the speaker notes that the most lucrative niches on YouTube are those in which advertisers are willing to invest significantly, such as:
Health
Business
Investing
Real Estate
The average revenue for creators engaged in these areas can range significantly, and knowing the nuances of monetization can offer a substantial competitive edge.