Part 3/9:
Many creators obsess over aggregate metrics like click-through rates (CTR) and average view duration, seeking benchmarks for success. However, as Todd pointed out, these numbers vary greatly from creator to creator and shouldn't be viewed in isolation. It's important for creators to consider how their performance measures against their specific audience rather than a universal standard.
Todd stressed that metrics should serve as a tool for improvement, focusing on relative performance rather than strict comparisons. Creators are encouraged to look at the context of their metrics, including which factors may hold greater significance at different times or for various content types.