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When the algorithm takes a chance on smaller creators, it's often because they present unique ideas or perspectives that meet viewers' interests. For instance, in recent explorations of YouTube recommendations, videos from emerging channels about growth and education frequently pop up on the feed. Even channels that are mere days old receive visibility, demonstrating that YouTube seems willing to nurture new talent by providing them a platform.
What’s essential to note is not every small creator's journey is filled with immediate success. Many face challenges related to social proof; viewers often equate low view counts with a lack of credibility. Yet, the constant cycle of recommendations suggests that the algorithm believes these creators possess the potential to resonate with audiences.