Part 4/10:
A common fear among aspiring content creators is the perceived saturation of specific niches. However, Jeremy argues that the educational market on YouTube is vast with only 1 million serious content creators competing across various topics. He cites research revealing that about 2.4 billion users visit YouTube to learn something, making the available audience significantly higher, even in crowded niches.
By further narrowing down their focus, content creators can engage with a highly interested audience, making growth attainable. Jeremy’s formula involves not just competing within a popular niche but finding a lane that hasn’t been overrun by content creators.