Part 6/8:
An often-overlooked aspect is understanding your audience's demographics. RPM is closely correlated with where your audience resides. A rule of thumb suggests that the majority of your viewers should be from countries with higher advertising revenue potential, such as the US or UK.
Testing and Adapting Your Content
Experimentation is a crucial part of finding success on YouTube. Setting hypotheses around your content—what makes a thumbnail appealing or a topic engaging—helps establish a framework for growth. After uploading 5 to 12 videos, if the expected view counts of at least 20,000 per video aren’t met, it may be time to pivot to a new niche.