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The Dark Side of Mobile Game Advertising: Understanding the Impact of Whales and Deceptive Ads
In the vast ocean of mobile gaming, certain titles like Evony: The King's Return have navigated their way to over 100 million downloads thanks to some rather disingenuous advertising strategies. With ads promising thrilling gameplay experiences that are nowhere to be found in the actual product, many may wonder about the motivations behind such tactics and their impact on consumers.