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Advertised as a captivating city-building game, Evony lures players with visuals and gameplay strategies that simply don't exist within the app. This misleading marketing has proven effective, driving millions to download the game. Upon experiencing the truth, many players uninstall it quickly, yet the game continues to thrive.
So why do companies engage in these deceptive practices? The answer lies in a specific type of player known as "whales." This term refers to a small percentage of gamers who spend exorbitant amounts on mobile games. While 98% of players may not spend anything, the financial success of mobile games relies heavily on this tiny fraction of dedicated spenders.