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One stark example discussed is Daer, a dedicated player of Fate Grand Order who spent nearly $70,000 on the game. Echoing a sentiment shared by many in the whale community, he expresses no regrets about his spending. The troubling reality is that such players are essentially propping up the entire mobile gaming model through their spending habits.
Research indicates that only about 2% of mobile players are classified as whales, yet they account for the vast majority of revenue within the gaming industry. In light of this, even if 90% of players uninstall an advertised game, the potential to attract just a few whales significantly boosts a game’s profitability.