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You may think that these deceptive ads would lead to legal consequences for mobile gaming companies. Indeed, false advertising is technically illegal. However, many companies navigate this gray area skillfully. The gameplay showcased in these ads often exists as small mini-games within the app, which leads companies to argue they are not outright lying; rather, they are indulging in disingenuous marketing.
While some games fully embrace this manipulation, others may use different approaches to create enticing advertisements that have no true correlation with the final product. This leads to confusion among players and a spike in negative app reviews, highlighting users’ anger at being misled.