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The analytics-driven nature of the mobile game advertising world plays a significant role in perpetuating this cycle. Game developers conduct A/B testing on multiple ad versions to determine which garners the most downloads. Once a winning ad is identified, they refine it further and repeat the process, often creating entirely new fake mini-games to reenergize their marketing.
Interestingly, the tragic irony is that if a game's ad strategy proves successful, there is little incentive for developers to inject that quality into the actual game. Instead, they continue producing simplistic gameplay that generates higher revenue from whale spending.