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High Engagement Rates: Given their short duration (under 60 seconds), Shorts tend to hold viewers' attention more effectively, leading to higher completion rates.
Easily Repurposed: Vertical video formats are trendy across various platforms, making Shorts easy to share across social media networks like Instagram and TikTok.
Brand Opportunities: Sponsorships and brand deals are increasingly available for creators producing engaging vertical content.
Despite these advantages, there are notable drawbacks to consider.
Cons of YouTube Shorts:
- Limited Content Depth: With a strict time limit, Shorts often cannot provide the depth or detail found in longer videos.