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Cons of Long-Form Videos:
Time and Production Intensive: Creating longer videos usually requires more planning, filming, and editing, making them a more labor-intensive option.
Lower Engagement Rates: Although viewers may watch longer videos for substantial periods, the overall percentage engaged can be lower than that of Shorts.
Competitive Landscape: With many creators focusing on long-form content, gaining traction can be challenging.
Crafting Your Strategy: What's Right for You?
Choosing between Shorts and long-form videos ultimately comes down to several factors: