Part 7/9:
Identify what you aim to achieve with your channel. Are you chasing views and subscriber counts, or are you focusing on creating meaningful content with long-lasting impact? Establishing your priorities will clarify which format is more suitable for your strategy.
2. Consider Your Content Niche
Certain types of content lend themselves better to Shorts, while others naturally fit the format of long videos. Evaluate which type of content resonates with your audience’s needs and expectations.
3. Play to Your Strengths
Align your chosen format with your creative strengths. If you are naturally eloquent and have a lot of knowledge to share, long-form content may better suit your style. Conversely, if you excel in delivering quick, punchy insights, Shorts might be your forte.