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James also notes that engaging with a contentious subject might lead to some backlash; however, it's a natural byproduct of being genuine. He reinforces that the right audience will appreciate authenticity, building a sense of belonging among those who share similar values.
Embracing the Journey of Learning
In his third rule, James candidly reminds listeners that “you will be terrible the first time you do anything.” He encourages individuals—especially those just starting out in fields like podcasting or YouTube—to embrace the discomfort of being a beginner. Drawing parallels to his own life, he reveals that every expert was once a novice, and growth comes through consistent practice and the willingness to make mistakes.