Part 2/8:
Ryan kicks off by challenging conventional wisdom: “Please don’t build a website.” He emphasizes that people often invest extensive time and resources into developing complex websites when most of their audience is not even visiting the homepage. Even if they do visit, it’s likely they’re viewing it on mobile devices, which showcase only a fraction of the design and content compared to larger screens like laptops or desktops.
Instead, Ryan underlines that the real source of income in an online business lies not in the aesthetics of a website, but in the relationships entrepreneurs cultivate with their audience. He asserts that 90% of one’s income hinges on this relationship, and the primary conduit for nurturing it is email communication.