Part 8/10:
High Point Gutter has thrived not only due to exceptional service but also because Shores understood the critical aspect of marketing. He allocated roughly 8-10% of total revenue towards advertising, utilizing platforms such as Google, Yelp, and local connections to maintain a robust pipeline of leads. A transformative insight into customer engagement—seeking Google reviews post-service and incentivizing staff for attaining positive feedback—has also established a strong reputation for the business.
Critical Lessons for Aspiring Entrepreneurs
Through his evolution from a struggling employee to a successful entrepreneur, Shores has distilled his journey into several key lessons that aspiring business owners should heed: