Part 3/9:
Converting a visitor into a buyer requires a deep understanding of the psychological barriers that potential customers face online. People have limited attention spans and are often skeptical, making it imperative that landing pages address their doubts and present convincing reasons to follow through with a purchase.
To achieve this, marketers need to predict and address the thought process of potential customers as they navigate the page. This entails anticipating their objections and offering counterarguments. For instance, if customers are worried about product effectiveness, marketers should present solid proof—such as testimonials and case studies—right on the landing page.