Part 8/9:
People are generally hesitant to part with their money, particularly online. By implementing risk-reduction strategies—like money-back guarantees or risk-free trials—you can encourage hesitant visitors to make the leap to purchase.
Urgency and Scarcity Tactics
While these strategies must be used judiciously to maintain credibility, creating a sense of urgency can effectively prompt customers to act quickly. Whether through limited-time offers or showcasing real-time inventory levels, this approach can mitigate procrastination.