Part 5/8:
Expanding to New Niches
As I continued with my two successful WNBA channels, I recognized the need to diversify. I ventured into the politics niche after realizing its potential—some channels were consistently achieving high views. Although I initially overlooked this niche, after conducting thorough research and analyzing competitors, I decided to partner with another motivated student from my program to capitalize on this opportunity.
Despite some initial hurdles regarding my partner's availability during the holiday season, we ultimately launched the channel and quickly assembled a team of writers, editors, and designers. This rapid assembly allowed us to begin posting frequently and gradually build momentum.