Part 7/9:
With the landscape continuously changing, the creator is now looking ahead, pondering how to improve his content and expand his reach. He recognizes the need for a team to elevate the quality of his offerings but emphasizes the necessity of authenticity. In year one, his strategy was simply to press record and share his thoughts, allowing for a raw, relatable connection to his audience.
He recounts feedback from training participants enjoying his casual style and laid-back iPad drawing videos—suggesting that authenticity resonates with viewers. The takeaway appears clear: openness in sharing one’s experiences can pave the way for engagement and connection.