Part 3/9:
Highlighting Successful Directories
RentAFriend.com: Finding Connections
The first website we’ll explore is RentAFriend.com, a directory that allows users to rent friends for various activities. Not only has it garnered nearly 60,000 monthly visitors, but it’s also become a staple in the niche of companionship services. Initially launched in 2009, this site has capitalized on social dynamics and changing societal behaviors, particularly relating to connection amid isolation brought on by the pandemic.