Part 7/9:
Atlas Obscura exemplifies successful content enrichment and user engagement. Features such as photo-rich listings, partnerships with travel booking services, a newsletter, and a podcast all contribute to the site's multifaceted appeal. Not only does it share content—but it also builds a vibrant community through shared experiences and storytelling.
Lessons From the Giants
The success of these directories teaches several valuable lessons:
- Community and Engagement are Key: The most successful directories focus on building a vibrant community rather than merely amassing traffic. Strategies might include interactive features, forums for discussion, or events for users.