Part 8/10:
Investing in Google Ads can be straightforward; with initial promotional credits available, new accounts are often granted up to $2,000 to spend on advertising. The efficacy of paid search campaigns lies in their ability to deliver warm leads, facilitating a smoother sales process compared to traditional cold outreach tactics.
To enhance the effectiveness of your Google Ads, a well-designed website is essential. Key components of your website should include:
An introduction to your services and business ethos.
Clear communication of what sets you apart from competitors.
Testimonials or social proof to build credibility.
A robust call-to-action, guiding potential clients on how to engage with your service offerings.