Part 4/8:
I utilized the Shopify platform to set up my store, taking advantage of promotional offers available. Rather than focusing solely on profit from the get-go, I shifted my mindset toward building customer relationships and acquiring emails, which would become invaluable as I tested various products.
As I dove into the world of advertising, Pinterest caught my eye. Its demographics skewed heavily female, and research indicated that it had a strong purchasing intent among users. This seemed a perfect match for my beauty products.