Part 4/9:
The speaker categorizes side hustles as any activities generating extra income that supplement a full-time job. These can range from freelancing to YouTube channels or selling items. While many cringe at the mention of side hustles, he emphasizes their viability, encouraging his audience to see past the initial discomfort and embark on creating content.
Different approaches to side hustles are discussed, and the speaker elaborated on organic content marketing as a means of funnelling audiences towards one's work, preferring this over traditional networking methods. His own method focuses on generating content that naturally attracts engagement.