Part 3/8:
Additionally, Brad’s sales strategy could use a revamp. Instead of marketing a course, he should reframe his offering as a solution to a specific problem. Potential buyers are not waking up yearning for another course; they want to improve their craft to achieve specific outcomes, such as getting more clients or creating visually appealing content.
By rebranding his course around the desired end result—"stand out on social media with high-quality videos"—and replacing complex jargon with relatable visuals, Brad can enhance the attractiveness of his offer.