Part 6/8:
Emily's current branding as the "Binge Eating Coach" does not resonate as effectively as it could. A more compelling headline like “Stop Binge Eating Without Giving Up the Food You Love” succinctly addresses the primary pain point.
Elevate the Sales Page
Moreover, Emily’s sales page must narrate a compelling journey. Both showcasing testimonials and detailing her experience would allow her audience to understand the personal transformation that led her to create effective solutions for binge eating.
The visual aspects of her sales material also require attention. Clear, accessible text is crucial—using simple, consistent font styles and sizes can significantly improve readability, especially for older audience members.