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Realizing that he required technical expertise, Ben began to assemble a team of co-founders. After searching for the right people within the Northwestern community, he secured partnerships with fellow students who had complementary skills. This core team formed the backbone of Zcruit as they leveraged college resources, whether through classes, accelerator programs, or networking events.
The Road to Success
One of the most noteworthy milestones for Zcruit was when Ben and his co-founders decided to attend a major college football conference without purchasing official badges. Instead, they creatively networked, built relationships, and ultimately garnered media attention—a defining moment that led to a feature in USA Today and a rush of interest in their product.