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He became a household name after an iconic feud with José Aldo, which culminated in a 13-second knockout at UFC 194, earning him the featherweight championship. This was followed by a historic victory against Eddie Alvarez at UFC 205, where he became the first fighter to simultaneously hold two UFC titles.
The hype surrounding McGregor reached unprecedented levels, attracting millions of new fans to the UFC and generating record pay-per-view sales. He not only became a successful fighter but also a cultural icon.