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However, with immense success came an equally significant downfall. McGregor's once-humble demeanor began to fade as his ego grew. The tales of a rags-to-riches story morphed into headlines filled with controversies. Parallels can be drawn between his over-the-top promotion style with his rising ego, leading to multiple incidents involving violence, arrests, and troubling accusations.
His infamous altercation with Khabib Nurmagomedov turned personal, culminating in chaos at UFC 229. Though McGregor's fights continued to draw crowds, the respect he once garnered from fans began to diminish as he struggled to uphold the image he built.