Part 3/8:
In search of a job that would bring her joy and financial independence, she envisioned a brand that would blend her passion for graphic design with practicality. One startling realization struck her: there were few tote bags in the market that combined cute aesthetics with functionality. Most existing options were flimsy, lacked organization, and felt overly masculine.
Confident that she could create a better product, Yoyo took the leap—she quit her job. Her decision was spurred by a conversation with her CEO, who reminded her that young adulthood is the best time to take risks. With only $2,000 in savings and a burgeoning idea, she invested approximately $11,000 in launching her business, including costs for production and marketing.