Part 7/8:
Learn to Delegate: Running a business encompasses numerous tasks that can overwhelm a single person. Yoyo recognized her strengths and weaknesses, allowing her to step back from certain responsibilities, particularly customer service and fulfillment, to focus on growth.
Craft a Unique Selling Proposition (USP): A critical takeaway is the necessity of a product with a unique selling point. Yoyo’s bags stood out not just for their design but for their functionality, making marketing more organic and less onerous.