Part 3/9:
A crucial first step in your business journey is choosing between freelancing or starting an agency. Freelancing typically focuses on personal branding, where your skills are at the forefront. In contrast, running an agency emphasizes building a brand that encompasses a team or entity, which often positions you as a more professional operator in the market.
Regardless of the choice you make, it is essential to create a strong business foundation, determining your niche, understanding market demands, and crafting irresistible offers.
Niche Selection
Choosing a niche is one of the most important decisions. A specific focus allows you to position yourself as an expert, optimize service delivery, target marketing effectively, and generate referrals.