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April 2020 marked a pivotal moment for Marshall. As the COVID-19 pandemic shook the world, many businesses struggled, including his. But where others saw doom, he saw opportunity. He quickly pivoted from his existing e-commerce ventures and launched a new product called the Touch Tool—an innovative device that allowed users to interact with surfaces without direct contact. This idea not only met a burgeoning demand but also racked up $1 million in sales within just 60 days.
Marshall recalls, “It was a product for the times, and it did really well.” This adaptability is a hallmark of successful entrepreneurship, highlighting the necessity of remaining alert to market demands.