Part 5/9:
In this context, comparisons of Ukrainian and Russian propaganda strategies become apparent. Initially, Ukraine effectively utilized social media to showcase battlefield successes, shaping public opinion. Conversely, Russia’s approach has tended to rely on traditional announcements of Ukrainian losses, a method that has become less efficacious over time as the reality on the battlefield may not align with reported successes. This discrepancy has contributed to a crisis of accountability within the Ukrainian military structure.